Why "Everybody Needs A Rita"?

Here's how it came to be:

Sister: “I hate working with my booking software. I just don’t get it”

Me: “Well, it’s not intuitive for most people. But it doesn’t bother me.”

Sister: “That’s why everybody needs a Rita.”

Rita Hechmer

I love what I do... I'm inspired by small businesses that I know I could help, and most times it's very small changes that would make huge impact on their business's marketing and presence.